Expensive photoshoots for social are overrated.

UGC is cheaper, more engaging, & loaded with 10x more viral potential.

Here are 5 reasons your brand should leverage UGC:

1.) UGC is More Cost-Effective

It's staggering that brands spend $10k-100K on photoshoots for social,

only to get 47 likes on their Instagram posts.

UGC cuts out the sheer man-hours that polished photoshoots take.

Spending less on content means you can make more of it.

Intersect great content strategy with high quantity and your odds of virality increase 10-fold.

Edited, polished content will always have a place in brand marketing.

It just isn’t what resonates on social media in 2023.

People want to see REAL people, being REAL, doing REAL things.

Our society celebrates imperfection, rawness, & being yourself

UGC aligns with the ethos that are important to culture at large.

When you post 30-50 UGC assets organically, something happens.

You gain rapid insight into what works & what doesn't.

If a piece of UGC gets 1.1M views, it's your opportunity to go negotiate paid ad usage with the creator.

Now you can put ad dollars behind creative with demonstrated social proof.

Over time, you'll establish an inner circle of 5-10 talented content creators that just "get your brand".

Go to them for support on upcoming:
• Product drops
• Sales
• Pop-ups
• Email campaigns, etc

Build a close-knit group of creators around your brand,

& you have a lever to pull for fast content & brand awareness.

As you get better at providing content ideas,

your brand's UGC becomes portfolio work for the creators.

For creators, posting the UGC they made for you = an opportunity to get paid work from other brands as well.

This often means free, unnegotiated brand exposure through dedicated posts for your brand.

Thanks for reading!

Whenever you’re ready, there are 3 ways Extra Hours can help you:

We have 3 sweet spots: Organic + paid social strategy, influencer marketing, & social-native content creation.

If you’re looking for an organic social strategy partner, drop us a line to chat about your goals and hear where we can help your brand grow.