3 Insights from Rhode Skincare's Social Media Strategy

 

Hailey Bieber’s skincare line, Rhode, is a brand to watch in 2023.

Here are 3 insights from Rhode’s social content strategy for any brand to steal:

Insight #1

Rhode post produces UGC assets into one engaging Instagram Reel.

Example: www.instagram.com/p/ChxO7GJp-tW/

This is a fresh & engaging remix of the typical skincare routine UGC we've all seen from beauty brands.

Insight #2

Rhode’s product development works hand in hand with social.

Every aspect of the product line is photographable:

  • The packaging

  • The textures of the product inside

  • The look of the product after application

Example: https://www.instagram.com/reel/Cj3JyFspjzQ/?igshid=YmMyMTA2M2Y=

Insight #3

They utilize strategic UGC

Rhode’s UGC isn’t just unboxings or skincare routines.

They communicate product functionality & diversity through step-by-step videos made by both customers & select creators.

Example: https://www.instagram.com/reel/Cj5qfOCJpmI/?igshid=YmMyMTA2M2Y=

Thanks for reading!

Whenever you’re ready, there are 3 ways Extra Hours can help you:

We have 3 sweet spots: Organic social strategy, influencer marketing, & social-native content creation.

If you’re looking for an organic social strategy partner, drop us a line to chat about your goals and hear where we can help your brand grow.



 
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