After 20 years in the beauty industry, Billion Dollar Beauty (aka BDB) turned to us to reimagine compelling video ads, curb ad spend losses (aka stop the bleeding), and streamline their brand-wide digital strategy.

Over 16 months, we executed on a content flywheel to meet the creative needs of our ad strategy. We unified Meta, Google, and TikTok advertising under one team, maximizing returns and surpassing BDB’s past revenue benchmarks.

Over the months, our work has extended beyond ads. We've delivered insights that boosted website conversions and enhanced the customer journey. We also identified BDB's ideal customer and top product bundles, strengthening their market presence and profitability.